What we build
One thing, done properly: the website
We build websites for service businesses and then run them. That is the whole offer. There is no package with tiers you have to decode, and no line item that turns out to be extra.
The prices, in full
Three numbers, and none of them moves after you have agreed to it.
- $1,500 — a new website, designed from scratch. Launch rate.
- $1,800 — a rebuild of a site you already have. More work than a new build: your content has to move across, every address you already have has to keep working, and the redirects that make that true are tested against your live site rather than assumed. Launch rate.
- $79 a month — hosting, the editing interface, security updates and small changes.
- About $11 a year for the domain, billed to you at cost and registered in your name.
The build prices are a launch rate and they will end. We have no portfolio yet, so the first clients get a lower price for going first; after our first five clients a new site is $2,500–$3,500 and a rebuild $3,000–$4,000. That is the lower-middle of the South Florida market, and it is where these prices are going.
What is enforced rather than promised
Most of what an agency tells you about speed and accessibility is an intention. On our builds it is a set of automated checks that stop the deploy, so a site cannot go out having quietly lost any of it:
- A speed budget. Largest Contentful Paint under 2.0 seconds, Interaction to Next Paint under 100ms, Cumulative Layout Shift under 0.05, no JavaScript at all unless a feature genuinely needs it, and no image over 200 KB. A build that misses any of them fails and does not publish.
- Accessibility to WCAG 2.2 AA. Heading structure, alt text, colour contrast, keyboard reach and tap-target size are all checked automatically on every deploy.
- No cookies and no third-party trackers. Checked as well as intended — an undeclared connection to anybody else's server fails the build. This is what removes the consent banner.
- Structured data for your trade, so search engines are given your services, area, hours and phone as facts rather than left to guess at them.
- Name, address and phone identical everywhere they appear on the site, in the structured data, and on your Google Business Profile. Inconsistency there actively holds a local business down.
- Every old address preserved on a rebuild, with the redirects checked against the deployed site.
Why the accessibility part is worth money, not just goodwill
US website accessibility lawsuits are not a large-company problem: 64% of the cases filed in 2025 were against companies with under $25M in revenue (UsableNet, 2025 year-end report), and the Department of Justice is explicit that the ADA covers businesses that serve the public regardless of size (ADA.gov). Florida is currently the most active federal jurisdiction for these claims (UsableNet, July 2026).
We cannot make anyone lawsuit-proof and will not pretend to. What we can do is build to the standard courts point at, and check it automatically on every deploy rather than once at launch — which is more than most sites in this price range can say.
What the $79 a month covers
- Hosting, HTTPS and the security headers, on Cloudflare's network.
- Security updates. There is no database and there are no plugins, which is most of why this is cheap and most of why the site does not break on its own.
- The editing interface — you ask for a change in your own words.
- Small changes: prices, hours, phone numbers, staff, services, photographs, a new page of the same shape as an existing one.
- Cookieless visitor numbers and real loading-speed measurements from actual visitors, in a monthly report that is generated rather than assembled by hand.
Larger work — a new section with a different structure, a redesign, a second language — is quoted separately. We will tell you before we start, not after.
Email on your own domain
Two options, and we do not host mailboxes ourselves. Free: forwarding from your domain to the Gmail account you already use, so mail to your address arrives where you already read mail. That is an alias — it receives, it does not send. If you want to send from your own address, the answer is a Google Workspace account, $7 per user per month, which you own and pay Google for directly. We set the records up; the account is yours and stays yours.
A page for your trade
Every trade below has a page about what its own website has to do — which questions it has to answer before someone calls, and what a bad one costs. Find yours:
- HVAC and air conditioning
- Plumbing
- Roofing and solar
- Construction and remodelling
- Pest control
- Property management
- Car dealerships and auto service
- Freight and logistics
- Recruiting and staffing
- Insurance agencies
- Mortgage and title
- Accounting and bookkeeping
- Law firms
- Funeral homes
- Restaurants
- Gyms and wellness studios
- Dental practices
- Chiropractic and physical therapy
- Optometry
- Veterinary clinics
- Med spas and aesthetics
The trades are where most of our attention goes — they carry less regulatory weight than the professions, they have a real need for a site that works on a phone at the side of a road, and they have the budget for one. The rest of the list is welcome and the work is the same.
- New website
- $1,500 — launch rate, first five clients
- Rebuild of an existing website
- $1,800 — launch rate, first five clients
- Monthly plan
- $79 — hosting, editing interface, updates, small changes
- Domain
- About $11 a year, at cost, in your name
- Email forwarding to your existing inbox
- Free
- Sending from your own domain
- Google Workspace, $7 per user per month, paid by you to Google
Tell us what you do, where you do it, and whether there is a site there now. That is enough for us to say which of the two builds you need and what it would cost.