Roofing & solar
A roofing website that holds up the week after a storm
Roofing demand does not arrive evenly. It arrives in a burst, on phones, from people who have just looked at their ceiling — and it goes to whoever is easiest to reach that afternoon.
What a roofing site has to do that other trade sites do not
Two things, and both are about trust rather than speed alone. A roof is a large, infrequent, hard-to-judge purchase, and the customer knows they cannot evaluate the work. So the site is carrying more weight than it would for a $300 repair:
- Evidence you have done this before. Photographs of your own completed roofs, with what was done and roughly where. Real work, not stock imagery of somebody else's.
- What kind of roof you actually do. Shingle, tile, metal, flat, repair versus replacement, solar install or solar-aware tear-off. People search by material.
- Insurance claims, stated honestly. Whether you work with adjusters, what you will and will not do, and what the homeowner is responsible for.
- How quickly an inspection can happen — in whatever terms are true for you.
- A phone number that survives a spike. Static pages do not fall over when a thousand people arrive at once; a page builder on shared hosting sometimes does.
Where roofing sites lose the job
Galleries, ironically. The evidence that makes a roofing site work is photographs, and photographs are what make a roofing site slow — twenty full-size images on a home page is a common and expensive mistake. Our builds convert every image at build time and refuse anything over 200 KB, so the gallery loads instead of costing you the visitor.
The other one is a site that is all storm-chasing urgency and no verifiable substance. A homeowner who has just been door-knocked by three strangers is specifically looking for a company that looks like it existed before the weather did.
What we build for a roofing or solar company
- A page per roof type and per service, because that is how people search.
- A project gallery built from your own photographs, with what was done and where.
RoofingContractorstructured data with hours, phone, area served and services.- Real service-area pages for the places you work, not a list of forty towns on one page.
- Licence, insurance and manufacturer credentials where you hold them, described exactly as they are.
- A quote request form that records the enquiry rather than only emailing it, so a storm week does not lose one to a spam folder.
If you already have a site
A rebuild is the usual answer for roofing, because most roofing sites are old, heavy and full of pages that already rank for something. Every existing address keeps working, the redirects are tested against the deployed site, and pages that are already earning visits keep their content rather than being improved into something new. How a rebuild works.
What it costs
$1,500 for a new site or $1,800 for a rebuild, at the launch rate for our first five clients, then $79 a month for hosting, updates, the editing interface and small changes.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- RoofingContractor
- Galleries
- Every image converted at build, 200 KB ceiling
- Traffic spikes
- Static files on Cloudflare — nothing to overload
Send us the address of your current site or a handful of recent job photographs, and we will tell you what we would do.
Roofing website questions
How many project photographs can I put on it?
As many as you have, and they will still load. Every image is converted to a modern format and resized at build time with a hard ceiling of 200 KB, so a gallery of sixty roofs costs a visitor less than one uncompressed photograph does on a typical roofing site today.
Can I add photographs myself after a job?
Yes — that is one of the small changes the monthly plan covers, and it is the single most valuable thing you can do to a roofing site. Photographs of work you actually did are the one form of evidence a competitor cannot copy.
Should the site mention storm damage and insurance?
If you do that work, yes, and carefully. Say what you actually do with an adjuster, what you will not do, and what the homeowner has to handle. Roofing is the trade where homeowners have most often been misled, so a page that is specific and slightly less exciting outperforms one that is vague and enthusiastic.
We do roofing and solar. One site or two?
One, with the two clearly separated — solar buyers and roof-replacement buyers are usually the same person a year apart, and having both on one site is an advantage. What loses is a site where the two are mixed so thoroughly that neither is findable on its own.