Writing
Writing about websites for service businesses
No numbers about our own results, because we have none. Where something is a worked example it says so on the page, and where it is somebody else's finding it carries a link to them.
Articles
- Speed to lead starts on your website — the gap between somebody deciding to contact you and being able to, and how much of it your own site is responsible for.
- The HVAC customer you lose before the phone rings — what happens on a phone screen in the ninety seconds before anybody dials, and what a site has to do to survive it.
- No-shows, reminders, and what a website can honestly do about them — a website does not stop no-shows. Here is what it does do, and what to fix instead.
- AI receptionist versus a human: what we can and cannot tell you yet — we have a demo you can ask to hear, and no customers. What to ask any vendor, including us.
If there is something you would like written about, say so — it is a better use of the time than guessing.