Fitness & wellness
A gym website that answers the three questions people are too shy to ask
What does it cost, when are the classes, and will I be the least fit person in the room. Almost every visit to a gym's website is one of those three, and the third one is never asked out loud.
Publish the price
This is the recurring argument in this trade and it is worth having plainly. A studio that will not publish membership prices is read as expensive, and the people who leave the site to go and find out are mostly not coming back. Publishing filters out the price-shoppers you were going to lose anyway and brings in people who have already accepted the number.
If your pricing genuinely varies — contract lengths, class packs, personal training — publish the structure and the starting figures. A range beats silence every time.
The timetable is the second-most-visited page and usually the worst one
It is often an image, a PDF, or an embed from booking software that takes several seconds to appear and is unusable on a phone. It is also the page your existing members visit constantly, so it is the page most responsible for whether your members feel well served. Where your booking platform allows a decent link we use it; where it does not, a readable timetable page you can update yourself is better than an embed nobody can read.
The third question
Nobody types "will I feel out of place", and it decides more memberships than price does. It is answered by photographs of actual members rather than stock models, by wording about who the studio is for, by being clear about what a first session involves, and by saying whether beginners are common. This is content, not design, and it is the part most gym websites skip entirely.
What we build for a gym or studio
- A pricing page with actual prices.
- A timetable that loads and is readable on a phone.
- A first-visit page: what to bring, where to park, what happens when you walk in.
HealthClubstructured data with hours, address, phone and area served.- Pages for the specific things people search — a class type, personal training, a specialism.
- Photographs of your own space and your own members, compressed so the page still loads.
What it costs
$1,500 for a new site or $1,800 for a rebuild, at the launch rate for our first five clients, then $79 a month for hosting, updates, the editing interface and small changes.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- HealthClub
- Timetable
- Readable on a phone, updated by asking
- Booking software
- Linked; embeds costed in loading time first
Tell us what you charge, what you run and who the studio is actually for. That is the site.
Gym website questions
Should membership prices be public?
In almost every case, yes. Withholding the price does not create a sales conversation, it creates an assumption that the price is high. The studios that publish get fewer enquiries and convert far more of them.
Can the site handle class bookings?
Through your existing booking platform, linked from the site. If you want it embedded we will measure what the embed costs in loading time and tell you before it goes on — those widgets are frequently the slowest thing on a gym's website.
We run challenges and promotions constantly. Can we keep up?
Yes, that is what the monthly plan is for. A promotion page, a banner, a changed price or a new class is a small change you request in your own words and it is live in minutes.
Do we need a blog?
Not a generic one. An article about the benefits of strength training competes with the entire internet. A page about your own beginners' course, written by the person who runs it, competes with nobody.