HVAC & air conditioning
An HVAC website that works on a phone in a hot house
Your customer is standing in a house that is 88 degrees, on mobile data, with three tabs open. Whichever of those tabs loads first and has a phone number on it gets the call. That is most of what an HVAC website is for.
What an HVAC site has to answer before anyone calls
A person searching for air conditioning repair is not browsing. They have already decided to spend money and are choosing who to spend it with, in about ninety seconds. The site has to settle five things in that time:
- Do you come to my address? Not the county — the town. A service-area page per area you actually cover, written about that area.
- Will you come today? Whatever your answer is, it should be on the page rather than discovered on the phone.
- Do you work on my equipment? Residential, commercial, ductless, heat pumps, package units — say which.
- What does a call-out cost? Even a range beats silence. The businesses that publish one get fewer calls and better ones.
- How do I reach you right now? A tappable phone number in the first screen, not in a footer three scrolls down.
Where HVAC sites lose the job
Almost always speed, and almost always in the worst month. Summer traffic arrives on phones, on mobile data, often in a house where the wifi is the last thing on anyone's mind. A site built on a page builder with a slideshow, a chat widget, a review widget and a cookie banner has to load half a megabyte before it shows a phone number, and the person taps back.
The second cause is a maintenance-plan page nobody can find, and the third is a service area written as a list of forty towns on one page — which search engines treat as exactly what it is.
What we build for an HVAC company
- A page per service you actually want to be called about: repair, replacement, maintenance plans, indoor air quality, commercial work.
- Real service-area pages for the areas you cover, each written about that area rather than spun from a template.
HVACBusinessstructured data carrying your hours, phone, area served and services, so a search engine is handed the facts rather than guessing at them.- Emergency and after-hours arrangements stated plainly, whatever they are.
- Your name, address and phone identical on the site, in the structured data and on your Google Business Profile — inconsistency there quietly holds a local business down.
- Photographs of your own installs, compressed to under 200 KB each without looking it.
The speed part, since it is the whole argument
Google's own threshold for a good loading experience is a Largest Contentful Paint of 2.5 seconds or less at the 75th percentile of real visits (web.dev). Our builds are held to 2.0 seconds, and it is not a target — it is a check that fails the build and stops the site publishing. Same for layout shift and for every image over 200 KB.
That is achievable because there is nothing on the page that does not need to be there: no cookies, no third-party scripts, no chat widget loading a megabyte of JavaScript to show a bubble.
The other half of the phone
People search for an AI receptionist for HVAC, and we are building one — there is a working demo you can ask to hear — we send the line by email rather than publishing it. It has no price and nobody is using it in a business yet, so it is something to judge rather than something to buy. The website is what we sell today, and it is the half that loses the customer before the phone ever rings.
If you already have a site
A rebuild keeps every address the old site had, with the redirects tested against the deployed site rather than assumed. That matters more for HVAC than most trades, because a company that has been trading for fifteen years has fifteen years of directory listings, van signage and printed cards pointing at pages that must keep working. How a rebuild works.
What it costs
$1,500 for a new site, $1,800 to rebuild the one you have — both at the launch rate for our first five clients — then $79 a month for hosting, security updates, the editing interface and small changes. The domain is about $11 a year, at cost, in your name.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- HVACBusiness
- Speed budget
- LCP under 2.0s — enforced, not promised
- Cookies and trackers
- None, so no consent banner
Send us your current site address, or just the towns you cover and what you want the phone to ring about.
HVAC website questions
Should I put prices on an HVAC website?
A range, usually yes. A diagnostic fee, a typical range for a repair, and what a replacement quote involves. It costs you the calls from people who were never going to book and it wins the ones who were tired of ringing three companies to find out. If your pricing genuinely cannot be summarised, say what it depends on — that is still more use than silence.
How many service-area pages should I have?
As many areas as you genuinely serve and can write something real about, and not one more. A page per town that differs only in the town name is what search engines call scaled content abuse, and it is actively penalised. Four honest area pages beat forty spun ones.
Can I update my own after-hours message when the season changes?
Yes. You ask for the change in your own words and a small one — hours, a phone number, a paragraph, a price — is live in minutes. Anything structural comes to us to check first.
My site is on WordPress and it keeps breaking. Is that fixable?
It is usually cheaper to replace it than to keep it. What breaks is normally the plugin stack and the database underneath it, and neither exists on what we build — the site is a folder of plain files. That is also why the monthly is $79 rather than several hundred.