Pest control
A pest control website organised the way people search
Nobody searches for pest control. They search for the specific thing that is in their house, right now, and they are not in a patient mood about it.
Organise the site by pest, not by service
This is the single biggest structural decision on a pest control website and most sites get it wrong. Someone types the name of the animal or insect. A site organised into "residential" and "commercial" makes them do work; a site with a page for termites, one for bed bugs, one for rodents, one for roaches, one for mosquitoes and one for wildlife meets them where they are.
- A page per pest you treat, describing what treatment actually involves and what the customer has to do.
- What happens on the first visit, because most of the anxiety is about that, not about price.
- Whether you do one-off treatment, recurring plans, or both, and what a plan costs.
- Your licence, stated as what it is. Pest control is licensed work and the licence is a genuine differentiator against an unlicensed operator.
- Areas covered, in town names.
The recurring plan is the business, so it goes on the site
Most pest control revenue is the quarterly or monthly plan rather than the emergency call that starts it. That makes the plan page one of the most valuable pages on the site, and it is usually the thinnest — a price, three bullet points and no explanation of what actually happens or how to stop. Written properly, it converts the emergency call into the recurring customer, which is the whole economics of the trade.
What we build for a pest control company
- A page per pest, written in the words customers use rather than the trade's.
- A recurring plan page that explains what is included, what it costs, what happens between visits and how to cancel.
- Service-area pages for the places you actually treat.
- Structured data carrying your services, hours, phone and area served.
- Seasonal content you can change yourself — which pests are active now is a paragraph you will want to edit four times a year, and you can, by asking.
- Photographs and safety information about treatments, since "is this safe for my children and my dog" is the question behind most enquiries.
If you already have a site
Pest control sites tend to accumulate pages over years, and some of them quietly rank. A rebuild keeps every address, tests the redirects against the deployed site, and leaves the content of pages that are already earning visits alone. How a rebuild works.
What it costs
$1,500 for a new site, $1,800 for a rebuild, at the launch rate for our first five clients, then $79 a month for hosting, updates, the editing interface and small changes.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structure
- A page per pest, which is how people search
- Speed budget
- LCP under 2.0s — enforced, not promised
- Cookies and trackers
- None, so no consent banner
Tell us which pests you treat and where. We will show you how the site would be laid out before you commit to anything.
Pest control website questions
Do I need a page for every pest?
For every pest you actually treat and get called about, yes. It is the highest-return structural decision on this kind of site, because the search almost always names the pest. Do not create pages for pests you do not treat — a page that wins a call you have to decline costs you time and helps nobody.
Should the plan price be on the site?
In most cases yes, at least as a starting figure. Recurring plans are a considered purchase and the people who will not tell you the price are the people prospects assume are expensive. If it genuinely varies, publish what it varies with.
Customers ask whether treatments are safe. Where does that go?
On the pest pages themselves, next to the treatment being described, rather than buried on an FAQ page. It is the actual question behind a large share of enquiries and answering it in place removes the phone call where somebody asks it nervously.
How do I keep seasonal content current?
By asking. A paragraph about what is active this month is a small change and goes live in minutes. The site is built so that the things you will want to change quarterly are the things that are easy to change.