Veterinary clinics
A veterinary website that works at eleven at night
A worried owner with a sick animal is the most urgent visitor any of these trades gets, and most veterinary websites make them hunt for the one thing they need: what to do right now, and who to ring.
The emergency path is the most important page on the site
It should be reachable from every page, load instantly, and answer four things without scrolling: are you open, what to do if you are not, which emergency hospital you refer to and its number, and what counts as an emergency at all. A great many veterinary websites bury the after-hours number in a footer, and it is the single most consequential piece of information they hold.
Then the ordinary questions
- Which animals you see. Dogs and cats, exotics, birds, reptiles, small mammals, livestock, equine. People search the animal.
- What things cost. A consultation, vaccinations, a spay or neuter, a dental. Publishing these is unusual in the trade and it is a genuine advantage.
- Whether you are taking new patients, and how to register.
- What you do — surgery, dentistry, diagnostics, boarding, grooming, end-of-life care.
- Who the vets are, with real photographs. People choose a practice on the vets.
End-of-life care deserves its own quiet page
Owners search for this and read it carefully, usually in a bad week, and it is almost never written well. A page explaining what happens, what it costs, whether home visits are possible and what the options are afterwards is one of the kindest things a practice can publish — and one of the most appreciated.
What we build for a veterinary clinic
- An emergency page reachable from everywhere, with the after-hours arrangement stated plainly.
- A price page with real figures for routine work.
- A page per service, and a page per species group if you see more than pets.
VeterinaryCarestructured data with hours, address, phone and area served.- Vet and nurse pages with real photographs, compressed so the page still loads on a weak signal.
- A site that opens fast on a phone in a car park at night, because that is where it is read.
What it costs
$1,500 for a new site or $1,800 for a rebuild, both at the launch rate for our first five clients, then $79 a month for hosting, updates, the editing interface and small changes.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- VeterinaryCare
- Emergency information
- Reachable from every page, above the fold
- Cookies and trackers
- None, so no consent banner
Tell us your after-hours arrangement and which animals you see. Those two shape the whole site.
Veterinary website questions
Should we publish prices?
For routine work, we think so. Consultations, vaccinations, neutering and dentals are the things owners ring around to compare, and the practices that publish are the ones people describe as straightforward. It also spares your reception team a great many phone calls.
How do we handle after-hours?
By saying exactly what happens, on a page anyone can reach in one tap. Whether that is your own on-call arrangement or a referral to an emergency hospital, an owner at eleven at night needs the answer in seconds — and getting this right is worth more than anything else on the site.
Can owners book appointments online?
Through whichever practice management or booking system you already use, linked from the site. We do not rebuild scheduling; we link to the software that does it properly.
Can we post photographs of patients?
With the owner's permission, and they are among the best content a practice can have. What we will not do is use stock photographs of animals and present them as your patients.