Law firms
A law firm website that answers one question fast
Somebody with a legal problem is not comparing firms on design. They are trying to find out, quickly, whether you handle their specific matter and whether they can afford to ask.
Practice areas are the site
People search the matter, not the firm — an eviction, a DUI, a slip and fall, a will, an H-1B, a partnership dispute. A page per practice area, written about that matter, is the structure that works, and "we practise in many areas" is the structure that does not.
- What each area covers and, just as usefully, what it does not.
- What happens at a first consultation — cost, length, what to bring.
- How you charge: hourly, flat, contingency, retainer. In whatever terms your rules of professional conduct allow.
- Who the attorneys are, with bar admissions and real biographies. People hire a person.
- Language. If somebody in the firm handles matters in Spanish, that should be on the page in Spanish.
The parts most firm websites get wrong
Two, consistently. The first is writing for other lawyers — a practice area page full of statute citations and no sentence explaining what actually happens to the reader. The second is a contact form that promises nothing, so a person in real trouble sends a message into silence and rings the next firm on the list twenty minutes later.
We build the intake path so the visitor knows what happens next, and the enquiry is recorded rather than only emailed, so it cannot disappear into a spam folder.
Disclaimers, done properly
The required wording — that the site is not legal advice, that contacting the firm does not create an attorney-client relationship, and whatever your jurisdiction's advertising rules add — goes on the site legibly rather than as unreadable grey text. Your firm reviews and approves it before publication; a website vendor should not be deciding what your bar requires.
What we build
- A page per practice area you genuinely take, written for the person with the problem.
- Attorney pages with real biographies, bar admissions and photographs.
LegalServicestructured data with your address, hours, phone and areas served.- An intake form that asks only what you need to decide whether to take the call.
- Required disclaimers placed properly and readably.
- No cookies and no third-party trackers, which for a website where people describe their legal problems is worth more than it costs.
What it costs
$1,500 new, $1,800 rebuild, at the launch rate for our first five clients, then $79 a month.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- LegalService
- Disclaimers
- Placed legibly; your firm approves the wording
- Cookies and trackers
- None, so no consent banner
Tell us which matters you want more of and which you would rather stop receiving. That shapes the whole site.
Law firm website questions
Can we publish case results?
Only real ones, only where your jurisdiction's advertising rules allow them, and only with the disclaimers those rules require. We will not invent a result or dress an outcome up, and if your bar rules make results awkward we would rather build the page around something else.
How specific should a practice area page be?
Very. "Family law" is a category; "contested custody modification in Broward County" is a page somebody actually searches for and reads to the end. The specific version is easier to write, easier to find and more persuasive.
Should the site say what a consultation costs?
Wherever you can, yes. The uncertainty about cost is the main reason people delay contacting a lawyer, and a firm that answers it plainly gets the call from someone who has already decided.
Do we need testimonials?
No, and in several jurisdictions they carry conditions. A firm with clear practice area pages, real attorney biographies and honest wording about cost does not need them — and a fabricated one is a serious problem in a way it is not for other trades.