Property management
One website, two audiences who want opposite things
An owner is deciding whether to trust you with an asset. A tenant is trying to report a broken air conditioner. Both arrive at the same website, and most property management sites are built for only one of them.
Split the site down the middle, early
The first choice on the home page should be which of the two people the visitor is. Everything after that is different: different language, different questions, different next action.
- For owners: what you charge and how the fee is structured, what is included, how many units you manage, how owners are paid and when, how you handle maintenance authorisation, what happens when a tenant stops paying.
- For tenants: how to pay rent, how to report maintenance, what counts as an emergency and what number to ring for one, and where the available properties are.
- For both: a real phone number and an honest statement of when a person answers it.
The owner page is the one that earns the money
An owner choosing a management company is making a decision worth years of fees, and they are comparing three companies on fee structure and on how much of their time this will take. A site that will not state a management fee makes an owner assume the worst, and an owner who assumes the worst rings somebody else.
Say the percentage, say what the leasing fee is, say what is extra. It is the single most requested piece of information on this kind of site and the most commonly withheld.
What we build for a property management company
- A clearly separated owner section and tenant section, from the first screen.
- A fees page that actually contains fees.
- A maintenance reporting route that works on a phone, with the emergency number impossible to miss.
- Structured data for a real-estate business with your area served, hours and phone.
- Area pages for the neighbourhoods you actually manage in, written about those areas.
- A form that records the enquiry rather than only emailing it — an owner enquiry lost to a spam folder is an expensive silence.
About portals and listing feeds
Rent payment portals, tenant screening and listing syndication are usually somebody else's software, and your site should link to it rather than pretend to be it. We will link to whatever you use. What we will not do is claim a connection that has not been built and tested, and if a piece of software needs to load its script on your pages we will tell you what it costs in loading time before you decide.
What it costs
$1,500 for a new site or $1,800 to rebuild an existing one, at the launch rate for our first five clients, then $79 a month.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structure
- Owner and tenant paths separated from the first screen
- Third-party portals
- Linked, never claimed as ours
- Cookies and trackers
- None from us, so no consent banner
Tell us how many units you manage and where. We will show you how the two halves of the site would be laid out.
Property management website questions
Should management fees be on the site?
Yes, in almost every case. Owners compare on fee structure and an owner who cannot find yours assumes it is high. Publishing it also means the enquiries you get are from people who already accepted the number, which is a better conversation to start from.
Can the site show our available rentals?
It can link to wherever your listings actually live. If you want them displayed on your own site that depends entirely on what your management software offers, and we will tell you honestly whether it is possible and what it would cost in page weight before promising anything.
Tenants ring me at midnight about non-emergencies. Can the site help?
Somewhat, and mostly by being specific. A page that defines what counts as an emergency, what to do for everything else, and how quickly a non-emergency is normally handled cuts a real share of those calls. It works because tenants ring at midnight when they do not know what else to do.
We manage in several cities. One site?
One site with real pages for the areas you genuinely manage in. What does not work is a page per city that differs only in the city name — search engines treat that as spam, and it is the most common mistake in multi-market property management sites.