Plumbing
A plumbing website read one-handed, standing in water
Nobody researches a plumber. They search, they tap the first thing that loads, and they call. A plumbing website has one job in that moment, and most of them fail it by being slow.
What a plumbing site has to answer in ten seconds
- Are you open now? Emergency work is most of the value and most of the urgency. Say what after-hours actually means for you.
- Do you cover my address? Named towns, not a radius nobody can picture.
- Do you do this specific thing? Burst pipe, water heater, drain, sewer line, repipe, backflow, gas. People search the problem, not the trade.
- What will you charge to come out? A number or a range. Silence loses more of these calls than a high price does.
- Can I call you from this screen? One tap, above the fold, on a phone.
Where plumbing sites lose the job
The photograph. A plumbing site typically opens with an enormous hero image of a smiling person holding a wrench, several megabytes before compression, and the phone number sits underneath it. On a phone on mobile data the person sees a grey rectangle for four seconds and goes back to the results.
After that it is the emergency claim that does not survive contact with reality — a banner promising round-the-clock service on a site with a contact form and no phone number — and service pages that describe plumbing in general rather than the specific job somebody just searched for.
What we build for a plumbing company
- A page for each job people actually search: water heater, drain clearing, sewer line, repipe, leak detection, emergency call-out.
- Service-area pages for the towns you genuinely cover, each with real content about that area.
Plumberstructured data with your hours, phone, area served and services, so the facts are handed over rather than inferred.- Licence and insurance details where you hold them, stated as what they are and nothing more.
- A hero image that is under 200 KB and still looks like a photograph, because the build refuses anything larger.
- One tappable phone number in the first screen on every single page.
Why the site does not break on its own
There is no database and there are no plugins. A page is a file. Nothing on it can be exploited, nothing needs patching on a Tuesday, and nothing quietly stops working because an add-on was abandoned by its author. This is the largest reason a $79 monthly plan is possible at all.
If you already have a site
A rebuild moves your content across and keeps every address the old site had, with the redirects tested against the live site rather than written down and hoped for. Plumbing companies tend to have long directory tails — old listings, old adverts, old cards — and every one of those links keeps working. How a rebuild works.
What it costs
$1,500 new, $1,800 rebuild, both at the launch rate for our first five clients, then $79 a month. The domain is about $11 a year, at cost, registered in your name.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- Plumber
- Images
- Hard ceiling of 200 KB each, enforced by the build
- Cookies and trackers
- None, so no consent banner
Tell us the towns you cover and the jobs you want the phone to ring about. That is enough to price it.
Plumbing website questions
Do I need a separate page for every service?
For the ones people search by name, yes — water heater, drain, sewer line, repipe. Somebody typing "water heater replacement" and landing on a general plumbing page has to work out whether you do it, and a proportion of them will not bother. One clear topic per page is the oldest rule in this business and still the most reliable.
Is a chat widget worth it?
Rarely, on a plumbing site, and it is expensive in a way that does not show up on the invoice. It loads other people's JavaScript on every page, it usually sets cookies, and it slows the page for the emergency caller who was going to phone anyway. If you want one we will tell you exactly what it costs in loading time first.
Can I show my licence number?
Yes, and you should where you hold one — it is a real credential and it belongs on the page. We will put it where a customer looks for it and we will describe it as exactly what it is, without adding an implication it does not carry.
What if I only want to be called about certain work?
Then the site should say so. A site that attracts the jobs you do not want is worse than a quiet one, and steering it is mostly a matter of which services get a page and how they are described. Tell us what you would rather stop being rung about.