Construction & remodelling
A construction website whose main job is filtering
For most contractors the problem is not too few enquiries — it is too many of the wrong ones. A construction website that is doing its job turns away more people than it attracts, on purpose.
What a construction site has to establish
- The size of job you take. A kitchen, a whole-house remodel, a ground-up build, a commercial fit-out. Say it in a sentence near the top and half the wrong enquiries never arrive.
- The kind of work. Residential, commercial, historic, additions, ADUs, design-build versus build-only.
- Where you build. The actual geography, in town names.
- What a project with you looks like. The sequence from first conversation to handover, in your terms.
- Evidence. Finished projects, photographed properly, with what was involved. This is the whole of the trust argument for a large purchase.
Where construction sites lose the job
By being beautiful and uninformative. Contractor sites tend to be a full-screen photograph, a short poetic sentence, and nothing a person can act on — which is fine for a magazine and wrong for a business whose next client is comparing three firms on a laptop at ten at night.
The other failure is a portfolio that will not load. Architectural photography is enormous, and a gallery of twenty untouched images will take longer to appear than most people wait. Ours are converted and capped at build time, so the portfolio is fast and still looks like the work.
What we build for a construction firm
- A project portfolio where each project is its own page — location, scope, what was involved, photographs. These are the pages that get found and the pages that get sent to a spouse.
- Clear service pages for the kinds of work you take, and honest wording about what you do not.
GeneralContractorstructured data with your area served, hours and phone.- Licence numbers and insurance stated as exactly what they are — construction is a trade where over-claiming a credential is a real problem, so we describe what you hold and nothing beyond it.
- A contact form that asks the questions that save you a phone call: type of project, rough budget, location, timescale.
Project pages are the content that actually works
For a construction firm, a page about a finished project is a better piece of content than any article about tips or trends. It naturally contains the location and the type of work, it is full of experience nobody can fake, it comes with photographs, and a prospect seeing work that resembles their own is the strongest thing that can happen on the site.
We build the site so that adding one is easy, because a portfolio that is painful to update stops being updated.
If you already have a site
A rebuild keeps every existing address, with the redirects checked against the live site. Portfolio pages are exactly the kind that quietly earn visits for years, so on a rebuild we look at what the old site is already earning before rewriting anything. How a rebuild works.
What it costs
$1,500 new, $1,800 rebuild, at the launch rate for our first five clients, then $79 a month.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- GeneralContractor
- Portfolio
- A page per project, images capped at 200 KB
- Cookies and trackers
- None, so no consent banner
Send us two or three finished projects and the kind of work you want more of. That is the whole brief.
Construction website questions
Should I publish a minimum project size?
If you have one, yes. It is the single most effective sentence on a contractor's website. It costs you enquiries you would have declined anyway and it markedly improves the ones that arrive — and the people it turns away were going to find out eventually, at the cost of a site visit.
How much detail should a project page have?
Enough that somebody in the trade could tell you had done it. Where, what the client wanted, what was in the way, what you did, what it was built from, how long it took. That level of detail is also what makes the page findable, which is a pleasant side effect rather than the reason to write it.
Do I need a blog?
Almost certainly not, in the way that word is usually meant. Generic articles written from nothing have no advantage over your competitors' generic articles written from nothing. Project pages have an advantage nobody can copy, because your competitors did not do the work.
Can subcontractors and clients be named?
Only with their agreement, and we will ask. A named client on a website is a real endorsement and it needs to have actually been given — we do not put words in anybody's mouth, including flattering ones.