Chiropractic & physical therapy
A chiropractic website read by somebody in pain right now
The person on your website has a back that hurts, is holding a phone, and wants to know three things: do you take their insurance, how soon can they be seen, and will this actually help.
What the site has to settle immediately
- Insurance, by name. Which plans you accept, and what a cash rate is if somebody has no cover. This is the question that decides whether they ring you or the clinic down the road.
- How soon. Whether same-day or next-day appointments happen, in whatever terms are true.
- What you actually treat. Lower back, neck, sciatica, sports injury, personal injury and auto accident, work injury, pregnancy, headaches. People search the condition.
- What a first visit involves — the examination, whether they will be adjusted on day one, what to wear, how long it takes.
- Who is treating them, with real credentials and a photograph.
Personal injury and auto accident work is its own page
If you take personal injury cases, that is a different visitor with different questions — whether you work on a lien, whether you communicate with attorneys, what documentation you produce, how quickly someone can be seen after a collision. It deserves its own page rather than a line on a general services page, because the search is completely different.
Is your chiropractic answering service HIPAA compliant?
That question has a longer answer than the one most vendors give, and the longer answer is the one worth having. It applies to any vendor in your chain, and the website itself is the easy case: a site we build stores nothing and holds no patient records.
A chiropractic clinic is a covered entity under HIPAA. An answering service that takes an injury type, an insurance carrier or a reason for calling is handling patient information on your behalf, which makes it a business associate — and a business associate needs a signed Business Associate Agreement (BAA) with you before it handles anything. That is not a premium feature and it is not something to true up later; the obligation follows the data, not the plan.
So it is where we start rather than where we finish. Tell us what your clinic needs the agreement to cover and we will put in writing what we are able to sign, which safeguards go with it, how recordings and transcripts are stored and for how long, and who else would sit in the chain. Until it is signed, we are not in a position to take patient information for you, and we will say so rather than begin and sort it out afterwards.
If you are comparing an answering service for chiropractors against a general-purpose one, the agreement is the first thing to ask for — and be wary of a one-word yes. No regulator issues a seal of approval to software, so the BAA, and what it commits each side to, is the only document there is to read.
On the answering-service question itself
Clinics ask us about an AI receptionist more than any other trade does, so: we are building one, there is a working demo you can ask to hear, it has no price, and nobody is using it in a business yet. It is something to judge rather than something to buy — and for patient calls specifically, the agreement above comes first regardless of which vendor you choose. What we sell today is the website.
What we build for a chiropractic or physical therapy clinic
- A page per condition you treat, written in the words patients use.
- An insurance page naming plans, with cash rates where you offer them.
- A separate personal injury page if you take that work.
MedicalClinicstructured data with hours, address, phone and area served.- A first-visit page that removes the anxiety rather than adding to it.
- No cookies and no third-party trackers, which is a materially smaller privacy surface for a clinic to have to explain.
What it costs
$1,500 new, $1,800 rebuild, at the launch rate for our first five clients, then $79 a month.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- MedicalClinic
- Patient information
- The site stores none. Any handling starts with a signed agreement
- Cookies and trackers
- None, so no consent banner
Tell us which conditions you treat, which plans you take, and whether you do personal injury work.
Chiropractic website questions
What does HIPAA require before an answering service can take chiropractic calls?
An agreement, signed first. Your clinic is a covered entity, and any vendor whose system takes an injury type, an insurance detail or a reason for calling on your behalf is a business associate — which means a signed Business Associate Agreement (BAA) has to exist before any patient information is handled. Tell us what your clinic needs the agreement to cover and we will put in writing what we can sign, what safeguards go with it, and who else would be in the chain. Nothing involving patient information goes live until that is settled. If a vendor answers this question with a one-word yes, ask them for the agreement — no regulator issues a seal of approval to software, so the agreement is the only thing there is to read.
Should cash rates be on the site?
Yes, where you offer them. A meaningful share of the people searching have no chiropractic cover at all, and they are trying to find out whether this is affordable before they ring anybody. A published cash rate wins that person.
How many condition pages should we have?
One for each condition you genuinely treat and want more of. People search the condition rather than the profession, so this is the structural decision that decides whether the site is found at all.
Can we publish patient success stories?
Only real ones, with written consent, described accurately — and health outcomes carry more constraints than most trades. We will not write a testimonial for you, and we would rather build the page around what a first visit actually involves, which persuades more people anyway.