Dental practices
A dental website built around the four things a new patient checks
Insurance, location, whether you are taking new patients, and how quickly they can be seen. Everything else on a dental practice website is secondary to those four, and most sites bury all of them.
The four things, made unmissable
- Which insurance you take. The named plans, listed as text on the page. This is the most-searched fact about any dental practice and the one most often reduced to "we accept most major insurance", which answers nothing.
- Whether you are accepting new patients, stated plainly and kept current.
- Where you are and how to park, with a map link.
- How to book — a phone number that is answered, and a link to whichever booking system you actually use.
Then the services, as pages people search
Patients search for the procedure, not the practice: implants, Invisalign or clear aligners, root canal, crowns, extractions, emergency dentistry, paediatric care, cosmetic work. Each of those deserves a page that explains what happens, roughly what it costs, and how long it takes. A single "services" page listing twenty procedures in bullet form is findable for none of them.
Patient information and HIPAA: the agreement that comes first
A website we build stores nothing and holds no patient records — but the question comes up whenever any vendor is involved, so here is the position stated plainly rather than sold.
A dental practice is a covered entity. Any vendor whose system takes a reason for visiting, an insurance carrier or a symptom on your behalf is handling patient information, and that makes the vendor a business associate. HIPAA asks for a signed Business Associate Agreement between the two of you, and it has to be in place before any patient information is handled — not caught up with afterwards.
So that is where the conversation starts. Tell us what your practice needs the agreement to cover, and we will put in writing what we are able to sign, which safeguards go with it, how call recordings and transcripts are stored and for how long, and who else would sit in the chain. Until that is signed, we are not in a position to take patient information for you, and we will say so rather than start and sort it out later.
One thing worth knowing while you compare vendors. No regulator issues a seal of approval to software, so a vendor who answers the HIPAA question with a bare yes is pointing at something that does not exist. The agreement, and what each side commits to inside it, is the document to read.
What we build for a dental practice
- An insurance page naming the plans you take, kept current by asking.
- A page per procedure, written for a nervous person rather than for another dentist.
Dentiststructured data with hours, address, phone and area served.- A new patient page: what to bring, what the first visit involves, what the forms are.
- Real photographs of the practice and the people in it, compressed so the page still loads fast.
- No cookies and no third-party trackers — which on a healthcare website is not a small point, and it removes the consent banner as a side effect.
What it costs
$1,500 for a new website or $1,800 to rebuild an existing one, at the launch rate for our first five clients, then $79 a month.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- Dentist
- Patient information
- The site stores none. Any handling starts with a signed agreement
- Cookies and trackers
- None, so no consent banner
Tell us which plans you take and whether you are accepting new patients. That is where a dental site starts.
Dental website questions
What does HIPAA require before a vendor handles dental patient calls or data?
An agreement, signed first. Your practice is a covered entity, and a vendor whose system takes a reason for visiting, an insurance detail or a symptom on your behalf is a business associate — which means a signed Business Associate Agreement (BAA) has to exist before any patient information is handled. That is where a healthcare conversation with us starts. Tell us what your practice needs the agreement to cover and we will put in writing what we can sign, what safeguards go with it, and who else would be in the chain. Nothing involving patient information goes live until that is settled. Be wary of any vendor that answers this question with a one-word yes: no regulator issues a seal of approval to software, so there is nothing to point at except the agreement itself.
Should we list the insurance plans we take?
By name, yes. It is the single most searched fact about a dental practice, and "we accept most major insurance" is read as evasion. A named list wins the patient who is checking one specific plan, which is most of them.
Can patients book appointments on the site?
Through whichever booking system your practice already uses, linked from the site. We do not build scheduling ourselves, and we would rather link to software designed for it than approximate it.
Can we show before-and-after photographs?
Your own, with proper patient consent, and described accurately. We will not use stock imagery of somebody else's results, and we will not present a photograph as something it is not.