Accounting & bookkeeping
An accounting website judged on precision, not decoration
Your prospects are choosing somebody to trust with numbers. A vague website is read as a vague practice, which is unfair and entirely avoidable.
What an accounting site has to be specific about
- Who you work with. Individuals, sole traders, S-corps, contractors, restaurants, non-profits, high-net-worth. Naming it doubles as the thing people search.
- What you do. Bookkeeping, payroll, tax preparation, tax planning, business advisory, audit support, entity setup — as separate services, not one paragraph.
- How you charge. Hourly, fixed monthly, per return. Even a range removes the question everybody has and nobody asks first.
- Your credentials. CPA, EA, licences, states. Stated exactly as they are held.
- What you need from a new client, so the first conversation starts further along.
Seasonality is a site design problem
Between January and April an accounting practice is a different business from the one it is in September, and the website should be able to reflect that without a redesign. Deadlines, whether you are taking new clients, what a new client should send and by when — all of these are paragraphs you will want to change several times a year.
On our builds you change them by asking, in your own words, and a small change is live in minutes. That is not a convenience; it is the difference between a site that is current in March and one that still says you are accepting new clients three weeks after you stopped.
What we build for an accounting practice
- A page per service, and a page for each type of client you specialise in.
- A fees page with real numbers or real ranges.
AccountingServicestructured data with hours, phone, address and area served.- A short intake form that asks what you actually need to triage an enquiry.
- No cookies and no third-party trackers — a small but real point when a visitor is about to describe their financial situation to you.
- Your credentials and states of licensure stated precisely, with nothing implied beyond them.
If you already have a site
A rebuild keeps every existing address, with the redirects tested against the deployed site. Accounting practices often have old pages that quietly attract search traffic every January, and those keep their content and their address. How a rebuild works.
What it costs
$1,500 new, $1,800 rebuild, at the launch rate for our first five clients, then $79 a month.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- AccountingService
- Seasonal wording
- Changed by asking; small edits live in minutes
- Cookies and trackers
- None, so no consent banner
Tell us who you work with and what you charge. Those two facts are most of the site.
Accounting website questions
Should fees be on the site?
A range, in almost every case. The firms that publish one get fewer enquiries and better ones, and the people who leave were never going to become clients. It also removes the awkward opening of a first call.
Can clients upload documents to the site?
Not to a static site, and you should not want them to — client financial documents belong in your portal, which is built for that and audited for it. The site links to your portal. We would rather link to something secure than build something adequate.
How do we stop attracting the wrong clients?
By saying who you are for. A firm that specialises in restaurant bookkeeping and says so gets restaurant enquiries; a firm that offers "full-service accounting solutions" gets everything, including the returns you do not want to touch.
Do we need to change the site for tax season?
You will want to, several times, and it is a small change each time: deadlines, availability, what to send. You ask in your own words and it is live in minutes.