Optometry
An optometry website that separates the exam from the eyewear
Two different customers arrive at an optometrist's website. One needs an eye examination and wants to know whether their vision plan covers it. The other is buying glasses and wants to know what you stock. They need different pages.
Vision plans, by name, on their own page
This is the most-searched fact about an optometry practice, and "most vision plans accepted" answers nobody. Name the plans. It is also worth distinguishing your vision plans from your medical insurance, because a patient with a red eye or a diabetic eye examination is a different conversation from a patient wanting a routine refraction, and most practice websites blur the two.
The medical side is the underbuilt half
Dry eye, glaucoma monitoring, diabetic retinopathy screening, foreign body removal, urgent eye problems — this is skilled, well-reimbursed work and it is usually represented by a line in a bullet list. People search these conditions by name and they mostly find a hospital page. Each deserves a page.
The optical side is a shop and should read like one
- Which frame brands you carry, since a substantial share of people search a brand and a town.
- What lens options you offer, in plain language and with rough prices.
- Whether you do contact lens fittings, and what a fitting costs on top of an examination.
- Whether you fill outside prescriptions.
- Turnaround for glasses, and whether repairs and adjustments are free.
What we build for an optometry practice
- A vision plan page naming the plans, and a separate note on medical insurance.
- A page per medical eye service you provide.
- An eyewear section with the brands you stock and honest pricing.
Opticianstructured data with hours, address, phone and area served.- An examination page: what it costs, how long it takes, whether dilation is involved and whether they can drive afterwards.
- No cookies and no third-party trackers, so the site needs no consent banner.
If you already have a site
A rebuild keeps every existing address, with the redirects tested against the deployed site. Optometry practices frequently have an old brand page or a location page that has been quietly bringing in patients for years, and those keep their content and their address. How a rebuild works.
What it costs
$1,500 for a new site or $1,800 for a rebuild, at the launch rate for our first five clients, then $79 a month.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- Optician
- Vision plans
- Named on their own page, kept current by asking
- Cookies and trackers
- None, so no consent banner
Tell us which plans you take and whether you do medical eye care. That decides most of the structure.
Optometry website questions
Should we publish the price of an eye examination?
Yes, along with what a contact lens fitting adds. It is asked constantly on the phone, and answering it on the page removes a call your staff have to take and wins the patient who was ringing three practices to compare.
Do frame brands really matter on the site?
More than most practices expect. People search a brand and a town, and a page naming the brands you carry is often the reason somebody walks in. It is also easy to keep current, since it is a small change you request in your own words.
Can patients book examinations online?
Through whichever scheduling system you already use, linked from the site. We do not build scheduling, and we would rather link to software designed for it than approximate it badly.
Should medical eye care be on the same site as the optical shop?
Same site, clearly separated. They are the same practice and the same trust, but the visitor searching for dry eye treatment and the visitor searching for frames want completely different pages, and a site that mixes them serves neither.