Dealerships & auto service
The dealership website that is not the inventory feed
Your inventory almost certainly lives in a platform you do not control. That is fine. The parts of a dealership's web presence that actually belong to you — service, parts, financing, the reason to choose you — are usually the parts nobody has built.
Be honest about what a website can and cannot own here
Most dealership inventory is syndicated. Trying to reproduce it on a static site is a fight nobody wins, and we will not sell you one. What we build is the site around it: the pages that make somebody choose your dealership rather than the identical listing at the dealership eleven miles away.
- Service. This is the underbuilt half of nearly every dealership's web presence and it is the recurring revenue. What you service, what it costs, how to book, what a loaner situation looks like.
- Parts. What you stock, whether you sell to the public, what you can order.
- Financing, plainly. What you need from an applicant and what happens next.
- Trade-ins. How the appraisal works and what somebody should bring.
- Who you are. How long you have been there, which families run it, why anybody should drive past two other dealerships to reach you.
Where dealership sites lose people
Weight. A typical dealership site loads a chat widget, a call-tracking script, three analytics tags, a retargeting pixel and a lead-capture overlay before it shows a car. Each one is a permanent tax on every page view, and together they are the reason the site is slow on the phone in the customer's hand on your forecourt.
We will tell you what each of those costs in loading time. Some are worth it to you and that is your decision — but it should be a decision, not something a previous vendor installed.
What we build
- A proper service department section, with what you do, what it costs and how to book.
- A parts section that answers whether you will sell to the person reading it.
AutoDealerstructured data with hours, phone, address and area served.- Pages for the specific things people search: a make you specialise in, a service you are known for, the town you are in.
- Name, address and phone identical across the site, the structured data and your Google Business Profile.
- A clear link out to your inventory platform, rather than a copy of it that goes stale.
If you already have a site
Dealership sites are usually large and old, and often partly controlled by a vendor. We will look at what is actually yours to move, keep every address that is, and test the redirects against the live site. How a rebuild works.
What it costs
$1,500 for a new site or $1,800 for a rebuild at the launch rate, then $79 a month. If your situation genuinely needs something a static site cannot do, we will say so rather than sell you the wrong thing.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Structured data type
- AutoDealer
- Inventory
- Linked to your existing platform, not duplicated
- Third-party scripts
- Each one costed in loading time before it goes on
Tell us what your current site does and what your vendor controls. We will tell you what is worth building.
Dealership website questions
Can you host our inventory?
Not in the way a dealer platform does, and we would rather tell you that at the start. Live inventory with financing calculators and lead routing is a database application, not a static site. What we build is everything around it, and it links to whatever you already use.
Our vendor controls the site. Is that a problem?
It is a fact worth checking before you spend anything. Some dealership website vendors own the domain, the content or both. We will help you find out exactly what is yours, and if the answer is uncomfortable it is much better to know now.
Is a service page really worth building?
It is usually the highest-return page a dealership can add, because service is recurring and searched by people who already own the car. Most dealership sites give it one page and a phone number, which is a striking amount of neglect for that share of the revenue.
We have call tracking and chat. Can we keep them?
You can, and it is your call. What we will do is measure what each one costs the page in loading time and tell you before it goes on, because those costs are usually invisible and they are paid by every visitor on every page.