Med spas & aesthetics
A med spa website that names the treatment and the price
Aesthetic buyers are unusually well informed. They search the specific treatment, they know roughly what it should cost, and they want to know who is holding the needle. A vague site loses to a specific one every time.
A page per treatment, with a price
Botulinum toxin, dermal filler, laser hair removal, microneedling, chemical peels, body contouring, IV therapy, weight management. Each is searched by name, each has its own set of questions, and each deserves a page that says what it does, what it costs, how long it takes, what the downtime is and who performs it.
Price is not optional in this trade. Buyers compare per unit and per session, and a clinic that will not publish is assumed to be either expensive or inexperienced. Publish the number or publish the range.
Who performs the treatment is the trust question
More than in any other trade on this site, the practitioner is the product. Names, credentials, who supervises, whether a physician is on site, how long each person has been doing this. It is also the area where over-claiming is most common and most damaging, so we describe exactly what your people hold and nothing beyond it.
Photographs, and the rules around them
Before-and-after photographs are the most persuasive content a med spa can publish and the most frequently misused. Ours are your own patients, with written consent, unretouched beyond what you would describe on the page. We will not use stock imagery of somebody else's results, and we will not present a photograph as a result it is not.
Patient information, and where the line is
It depends on what your med spa actually does, and that is worth settling before anything is configured. Purely cosmetic services performed outside a covered practice may not put you under HIPAA at all; the moment a licensed provider, a medical record or an insurance claim is involved, they usually do. Where they do, a vendor handling patient information on your behalf is a business associate, and a signed Business Associate Agreement has to be in place before any patient information is handled. Tell us which treatments you offer and who performs them, and we will tell you plainly which side of that line we think you are on and what we are able to sign.
For the website itself the answer is simpler: a site we build stores nothing and holds no patient records.
What we build for a med spa
- A page per treatment, with pricing, downtime and who performs it.
- Practitioner pages with precise credentials.
- A results gallery from your own patients, with consent, compressed so it loads.
- Structured data for a health and beauty business with hours, address, phone and area served.
- A consultation booking route linked to whichever system you use.
- No cookies and no third-party trackers, which on a site where people research sensitive treatments is worth having and removes the consent banner.
What it costs
$1,500 for a new site or $1,800 for a rebuild, at the launch rate for our first five clients, then $79 a month.
- New site / rebuild
- $1,500 / $1,800 — launch rate
- Monthly
- $79
- Treatment pages
- One each, with price, downtime and practitioner
- Before-and-after images
- Your own patients only, with written consent
- Cookies and trackers
- None, so no consent banner
Tell us which treatments you offer, who performs them, and what you charge. That is most of the site.
Med spa website questions
What about HIPAA and patient information?
It depends on what your med spa actually does, and that is worth settling before anything is configured. Purely cosmetic services performed outside a covered practice may not put you under HIPAA at all; the moment a licensed provider, a medical record or an insurance claim is involved, they usually do. Where they do, we are a business associate, and a signed Business Associate Agreement has to be in place before any patient information is handled. Tell us which treatments you offer and who performs them, and we will tell you plainly which side of that line we think you are on and what we are able to sign.
Do we have to publish prices?
You do not have to, and we will keep saying you should. Aesthetic buyers compare per unit and per session before they contact anybody, and a clinic without published pricing is simply left out of that comparison rather than winning it later.
Can we use stock before-and-after images?
No. Presenting somebody else's results as an example of your work is both a serious credibility risk and, in the US, a regulated one where reviews and endorsements are concerned. Your own photographs with consent, or the page is built around something else.
Can the site take deposits or payments?
Not directly — a static site does not handle payments, and we would rather link to a booking or payment system built and audited for it than approximate one. If taking deposits is essential we will tell you what that actually requires.