A rebuild
Rebuilding the site you already have, without throwing away what it earns
Your site is slow, or it looks its age, or nobody can edit it any more. A rebuild replaces it with something fast and maintainable while keeping every address people already use. $1,800 at the launch rate, then $79 a month.
Why a rebuild costs more than a new site
Because a new site starts from nothing and a rebuild starts from something that has to survive. The extra $300 is not for extra design; it is for the work that stops the redesign costing you traffic you already have:
- The old site is crawled and archived first. A full list of every address it serves, before anything changes.
- Baseline measurements are recorded — loading speed, page weight — so you can see the before and the after rather than take our word for it.
- Every old address is mapped to a new one and given a permanent redirect. Not most of them.
- The redirects are then tested against the deployed site. A redirect that was written down but does not work is the failure this exists to prevent, and it is invisible: nothing on the new site looks wrong, and the only person who finds out is the customer who followed an old link and concluded you had closed down.
- Pages that already rank keep their content and their address. We look at what the old site is quietly earning before rewriting it.
- Real reviews, credentials, licence numbers and required disclosures move across unchanged.
The thing that goes wrong in most redesigns
A site gets rebuilt, it looks far better, and three months later the phone rings less. The usual cause is that every address changed and nothing was redirected, so years of other people's links, printed cards and saved bookmarks now lead to a page that says the page does not exist. It fails silently. Nobody notices until the enquiries have already gone.
This is the single most common way a redesign destroys a small business's search position, and it is entirely avoidable. It is why the redirects on our rebuilds are tested against the live site rather than declared and hoped for.
What you end up with
Exactly what a new build gets: plain HTML served from Cloudflare, no database, no plugins, no platform runtime. A speed budget, WCAG 2.2 AA, no cookies and no third-party trackers, structured data for your trade — every one of them an automated check that stops the deploy rather than an intention. And the same editing interface: you ask for a change in your own words and a small one is live in minutes.
Signs a rebuild is the right answer
- It is slow on a phone on mobile data — which is how most of your customers arrive.
- You cannot change your own phone number without paying somebody.
- It was built on a platform or a plugin stack that nobody maintains any more.
- It asks visitors to accept cookies it does not need, before showing them anything.
- It looks wrong on a phone, or the text is too small to read without pinching.
- There is a contact form on it and you are not certain the messages arrive.
If none of those is true, you may not need us, and we will tell you that. A site that is working is not a reason to spend $1,800.
- Price
- $1,800 — launch rate for our first five clients
- After the launch rate
- $3,000–$4,000
- Running cost
- $79 a month
- Old addresses
- All preserved, with redirects tested against the deployed site
- Old site
- Crawled and archived before anything changes
- Before and after
- Speed and page weight recorded on the old site first
Send us the address of your current site. We will look at what it is doing before saying anything about replacing it.
About a rebuild
Will I lose my search position?
That is the risk a rebuild has to be designed around, and it is why every old address keeps working and the redirects are tested against the live site rather than assumed. What nobody can honestly offer you is a promise about ranking, because nobody controls it. What we can do is remove the specific, well-understood way a redesign throws rankings away.
Can I keep my domain and my email?
Yes. The domain stays yours — if it is registered somewhere else we can leave it there, and if you want it moved we will tell you what that involves. Mail is separate from the website and is not touched by a rebuild unless you ask us to change it.
What happens to my old site?
It is crawled and kept before anything changes, so there is always something to compare against and nothing is lost by accident. Switching it off is your decision and it happens after the new site is live and you are satisfied with it, not before.
My current site has content I wrote. Does it survive?
Where it is working, yes — and deliberately so. A page that is already earning visits gets its content and its address kept rather than improved into something new. Rewriting a page that ranks is one of the more expensive mistakes in a redesign.
How do I know the redirects actually work?
Because they are checked against the deployed site rather than trusted: each old address is requested and the answer has to be a permanent redirect to the right new page. If any one of them is wrong, that is a failure, not a note for later.