Tools
What a website costs, and what it has to bring in
Every number here is either one you typed or one of our published prices. Nothing is saved, nothing is sent anywhere, and no email is required.
Your numbers
Four figures. The first three are about your business; the fourth is our price list.
Between $100 and $20,000.
Between 1 and 20.
Between 12 and 60.
Between $1,500 and $1,800.
What that works out as
Estimate
- What the site costs in total over that period
- $4,344
- Average cost a month, build included
- $121/mo
- What those extra jobs would be worth a month
- $800/mo
- And over the whole period
- $28,800
- The difference, if that extra work actually happens
- $24,456
- Jobs, in total, that cover the whole cost
- 6
- Months of those extra jobs before it is covered
- 5
An illustrative estimate from the numbers you entered. Not a quote.
The extra jobs figure is yours, not ours — nobody can tell you how much work a website will bring, and a calculator that filled that number in for you would be inventing the only part that matters. What the arithmetic is genuinely good for is the other direction: deciding how much extra work the site would have to produce before it was worth doing. The revenue shown is revenue, not profit — the extra jobs still have to be done and paid for.
What the numbers mean
Illustrative example. Ingenious Services has not yet served a client, so nothing here is a result we produced for anybody. Three of the four inputs are assumptions you choose, and the answer moves with them.
The two figures that are not assumptions are ours and they are published: $1,500 to build a new site or $1,800 to rebuild an existing one, both at the launch rate for our first five clients, and $79 a month to host it, keep it patched, run the editing interface and make small changes. The calculator adds those two together over however many months you asked it to look at.
Everything else is you. What one job is worth is a number you already know. How many extra jobs a month would count as a success is a judgement, and it is deliberately the input we refuse to guess at — the calculator is more useful read backwards, as "how much extra work would this have to produce before it paid for itself".
What is deliberately not here
- No return percentage. Dividing a monthly fee into a monthly revenue figure produces four and five digit percentages that are arithmetically true and worth nothing to anybody. The headline figure here is a number of months, which cannot run away.
- No assumed improvement. We do not fill in a conversion uplift on your behalf, because we have no evidence for one and inventing it is exactly the thing this site was rebuilt to stop.
- No email capture. The answer appears on the page whether or not you talk to us.
What it does not account for
The domain, which is about $11 a year, at cost, in your name. Photography or logo work, if you need them. Anything larger than a small change, which is quoted separately. And the fact that the extra jobs, if they arrive, still have to be done — the figures above are revenue, not profit.
Nothing you type here is saved, sent anywhere, or seen by us. It runs entirely in your browser, and the numbers on screen were computed when the page was built, so they are correct even if the script never loads.
If the number of months looks unacceptable for your business, that is a useful answer and it is free. <a href="/contact/">Tell us the figures</a> and we will say honestly whether we think a site is worth it for you.